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“Value Proposition Design”
November 17, 2015 @ 7:00 pm - 9:00 pm
November 17, with the support kniga.biz.ua Hackraft will include a presentation of the global hit – the book by Alexander Osterwalder «Value Proposition Design”.
Circulation A.Ostervaldera first book “Building a business model” has exceeded one million copies in 30 languages. It is the only truly global bestseller in the business literature over the last 10 years. Template business model actively use tens of thousands of companies, from startups to corporations such as the Mastercard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive and others.
In his new book, Alex and co-workers talk about how to create a value proposition, to which your users will not be able to resist.
Using the achievements of visual management, step by step guide explains how to achieve a perfect fit between your product (products or services) and the needs and desires of the consumer.
The program includes master classes by leading Russian expert on the design of business models and value propositions Sergei Khromov-Borisov.
Link to register for the event
Reference books for preorder:
Link to register for the workshop and presentation: