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Fryday W with Scott H. Lewis ‘Unlocking Tourism in Ukraine’
July 15, 2015 @ 6:30 pm - 10:00 pmUah150
Five Key Strategies to Begin Building Ukraine’s Post-Crisis Tourism Economy Today
Speaker – Scott H. Lewis
Topic – ‘Five Keys to Unlocking Tourism in Ukraine’
Date – Wednesday, July 15, 2015
Time – 18.30 – 22.00
Venue – D*Lux Summer Terrace
Address – Hrushesvkoho 3, Kyiv
Entrance fee 150 UAH
Complimentary beverage included
No pre-registration required
Lottery draw with great prizes
18.30 – 19.00: Welcome & networking
19.30 – 20:00: Mr. Lewis`s speech
20.00 – 20.20: Q&A session
20.20 – 22.00: Networking and lottery draw
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Not all tourists are equal: The country’s best year for tourism was 2012, when Ukraine attracted 23 million visitors. This was largely due to the Euro2012 football championship matches it shared with Poland. Of those visitors, 15 million were from Moldova, Belarus and Russia. That same year, 66 million visited Poland, contributing 6% of the GDP – and these visitors were far wealthier, with higher per capita spend.
“I’m tired of reading news reports that refer to ‘cash-strapped Ukraine’ and talking to travel writers who tell me that Ukraine is not on the tourism radar,” says Scott H. Lewis. “The country can attract tourists and add cash to the economy, but it lacks a transparent and clearly defined tourism policy, much less a plan to bring more visitors to the border.”
In his presentation to Fryday W, Scott will outline five key initiatives which, if started today, will prepare Ukraine for a post-crisis tourism boom.
Ukraine’s visitors are out there. They have cash. They simply need to hear Ukraine’s story, and they will come.
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Scott H. Lewis is Managing Director for Ukraine and the CIS at Signature Europe, part of US-based Signature Worldwide. Signature Worldwide is a consultancy providing customer service and sales training, assessment and coaching services. Mr. Lewis is a seasoned writer and speaker who has featured at two previous Fryday W events and on Espresso TV.
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